A | 上海8月26日电 (许婧 高志苗)2026上海国际广告节26日开幕。 As the countdown intensifies for James Cameron’s Avatar: Fire and Ash, one name is sparking growing intrigue, and it is Varang. She isn’t merely a new character; she is the beating heart of the frenzy, the mystery and the towering anticipation surrounding Cameron’s latest chapter. In Avatar: Fire and Ash, audiences will journey deeper into Pandora than ever before, encountering an entirely new civilisation, the Mangkwan clan, also known as the Ash People. Fierce, resilient and shaped by a life of unrelenting hardship, this clan offers a raw and unfiltered window into Pandora’s darker, more complex corners. At their helm stands Varang, a leader forged by suffering, fuelled by purpose, and destined to redefine the emotional stakes of the saga. Bringing Varang to life is Oona Chaplin, granddaughter of the iconic Charlie Chaplin. Varang is not crafted simply as an antagonist or narrative counterpoint, she is a force of nature. Talking about her character, she said, "I never saw her as a villain, and I don't think you say that as well, you're not the villain, you know, it's a little complicated, but I think both of these characters are also very principled. For me, you know, it was a great revelation to have the conversations with Jim around this theme where she tells a little bit about her biography, her kind of origin story, why she is the way she is. And it struck me as like she's actually a very human character, because the depth of trauma that comes from the separation from the connection to nature, which, you know, everybody here understands what that feels like, even if we've forgotten even what that feels like, but, you know, all of that, that disconnection breeds conflict." To embody her intensity, Oona Chaplin immersed herself in curated music and symbolic decor on set, a ritual that helped her channel the fire, pain and conviction that define Varang’s essence. Unlike the Omatikaya and the Metkayina, the Mangkwan are a clan pushed to the edge, a community that has endured deep wounds and spiritual disillusionment. Their suffering has distanced them from Eywa, Pandora’s guiding force. Varang is swiftly becoming one of the most talked-about characters of the year. Avatar: Fire and Ash releases on December 19 in English, Hindi, Tamil, Telugu, Malayalam and Kannada. Also Read: Mrs Deshpande Trailer: Madhuri Dixit Returns in a Dark New Avatar。开幕式上发布的《上海市推进广告业扩能提质三年行动计划(2026-2028年)》(下称《三年行动计划》)提出，到2028年，全市广告产业规模预计突破4800亿元，力争培育6家百亿元级龙头企业、350家亿元级骨干企业。 如今，“AI+广告”融合赋能已成为上海广告业发展的核心驱动力。《三年行动计划》重点突出人工智能(AI)全链条赋能，将AI作为核心变量，从广告智能体、中试基地、算力保障到人才培养、新业态合规，形成完整AI广告产业支持链条。 根据《三年行动计划》，上海将强化产业赋能实体经济功能，实施“广告+制造”行动；积极支持广告企业出海，提升广告企业全球服务能力。 当天，上海首次发布《上海广告业发展指数报告(2026)》(下称《报告》)。
B | 《报告》显示，2025年，上海广告业发展指数达135.1点，同比增长14.1%，广告业总体呈现创新驱动、数智转型、量质齐升的良好态势。产业实力方面，去年上海市规上广告企业营收达4204.8亿元，占全国的20.5%。统计部门数据显示，上海广告营收规模首次跃居全国第一位；产业创新方面，上海创意密集型广告业务占全国的40%，“创意浓度”全国领先；数字广告业态蓬勃发展，AI赋能作用强劲，全市规上互联网广告企业达591家，营收占比提升至85.4%。 据悉，自去年9月《上海市支持人工智能赋能广告业创新发展的若干措施》出台以来，上海市市场监督管理局推出全国首个亿元级广告业专项资金，支持34个AI+广告智能体项目；联合6家银行推出“数广贷”定制产品，帮助近千家企业获贷52.1亿元；成立全国首个AI广告生态联盟，AI广告生态集聚效应进一步加强；积极打造广告OPC(一人公司)社区，孵化出“土豆人”“野仙仙”等优秀广告OPC。
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